About The Author
Jörg Braese
Freelance food & health blogger, web designer and marketing specialist
I built the The Sausage Haüs website and I also write the content you find here - product pages, cooking guidance, and the supporting articles that help you choose, prepare, and serve each sausage with confidence. My focus is always clarity and usefulness: straightforward explanations, practical tips, and information that’s easy to apply, whether you’re cooking at home or planning service at scale.
About myself
I help brands grow through high-performance websites, clear messaging, and data-driven marketing. After a career spanning senior international leadership roles, entrepreneurship, and the scaling of consumer-facing businesses, I now work independently - building modern WordPress sites, strengthening digital funnels, and publishing practical food and health content grounded in real-world experience.
What I do today
As a freelancer, I typically support clients and my own platforms across four areas:
Web design & build: Modern, conversion-focused websites (WordPress), landing pages, and scalable content structures that are straightforward to manage and grow.
Science-based online courses: High-quality, research-informed online courses with structured learning modules and professional video delivery - produced with modern AI tools, including ultra-realistic AI avatars where appropriate.
Marketing & growth: Positioning, content strategy, social media growth, lead generation, and e-commerce optimisation - from first principles through to analytics-driven iteration.
Food & health blogging: Practical, evidence-aware content that makes nutrition and lifestyle changes easier to understand and apply day-to-day.
Background and track record
I have spent decades building, leading, and scaling businesses across multiple sectors and countries - covering strategy, marketing, sales leadership, partnerships, operations, and team development. Highlights include scaling a consumer brand from low-single-digit millions to eight figures in revenue, growing teams from small start-up size to multi-department organisations, and building large, measurable audiences through social platforms and digital channels.
Earlier in my career I worked in global alliance leadership and general management, and before that I led software development teams - building complex systems in regulated, high-stakes environments and developing early object-oriented database technology. This blend of commercial leadership and technical fluency is one reason I focus so strongly on execution: strategy is only useful if it is implemented well.
How I work
My approach is pragmatic and outcomes-driven:
- Clarity first (positioning, audience, offer, and message)
- Strong foundations (site structure, UX, performance, tracking)
- Content that earns attention (helpful, specific, and measurable)
- Continuous improvement (iterate based on data, not opinions)
Topics you’ll see from me
- Depending on the site you’re reading, I write about:
- website strategy and conversion-focused design
- content marketing and organic growth
- practical nutrition, food choices, and healthy routines
Credentials
I hold degrees in Chemistry and Business Economics, and work fluently in English and German.
jbraese.london@gmail.com
I Also Write For:
Quit & Breathe - Structured quit-smoking support with a CBT-based approach
Quit & Breathe is a stop-smoking site focused on helping people handle cravings, triggers, stress, and relapse risk through a practical, step-by-step method based around CBT-style tools and structured quit planning. The site combines guidance, articles, and a 14-day programme aimed at helping readers change the thought patterns and habits that keep smoking going.
Reasoned Health – Clear, evidence-aware health guidance for everyday life
Reasoned Health helps UK readers make more confident decisions about nutrition, supplements, sleep, stress and healthier habits. It combines practical guides, clear product comparisons and balanced articles that explain what the evidence says—without hype, fear or complicated jargon—so you can make sensible, informed choices that genuinely fit your everyday life and personal priorities.