About The Author

Jörg Braese

Freelance web designer, marketing specialist, and food & health blogger

I built the The Sausage Haüs website and I also write the content you find here – product pages, cooking guidance, and the supporting articles that help you choose, prepare, and serve each sausage with confidence. My focus is always clarity and usefulness: straightforward explanations, practical tips, and information that’s easy to apply, whether you’re cooking at home or planning service at scale.

About myself

I help brands grow through high-performance websites, clear messaging, and data-driven marketing. After a career spanning senior international leadership roles, entrepreneurship, and the scaling of consumer-facing businesses, I now work independently – building modern WordPress sites, strengthening digital funnels, and publishing practical food and health content grounded in real-world experience.

Jörg Braese standing in an English summer wildflower meadow, smiling, wearing a navy blazer and light blue shirt.

What I do today

As a freelancer, I typically support clients and my own platforms across four areas:

Web design & build: Modern, conversion-focused websites (WordPress), landing pages, and scalable content structures that are straightforward to manage and grow.

Science-based online courses: High-quality, research-informed online courses with structured learning modules and professional video delivery – produced with modern AI tools, including ultra-realistic AI avatars where appropriate.

Marketing & growth: Positioning, content strategy, social media growth, lead generation, and e-commerce optimisation – from first principles through to analytics-driven iteration.

Food & health blogging: Practical, evidence-aware content that makes nutrition and lifestyle changes easier to understand and apply day-to-day.

Chef Jörg Braese in a commercial kitchen finishing a plated German bratwurst with visible white-grey sausage and grill marks.

Background and track record

I have spent decades building, leading, and scaling businesses across multiple sectors and countries – covering strategy, marketing, sales leadership, partnerships, operations, and team development. Highlights include scaling a consumer brand from low-single-digit millions to eight figures in revenue, growing teams from small start-up size to multi-department organisations, and building large, measurable audiences through social platforms and digital channels.

Earlier in my career I worked in global alliance leadership and general management, and before that I led software development teams – building complex systems in regulated, high-stakes environments and developing early object-oriented database technology. This blend of commercial leadership and technical fluency is one reason I focus so strongly on execution: strategy is only useful if it is implemented well.

How I work

My approach is pragmatic and outcomes-driven:

Clarity first (positioning, audience, offer, and message)
Strong foundations (site structure, UX, performance, tracking)
Content that earns attention (helpful, specific, and measurable)
Continuous improvement (iterate based on data, not opinions)

Topics you’ll see from me

Depending on the site you’re reading, I write about:
website strategy and conversion-focused design
content marketing and organic growth
practical nutrition, food choices, and healthy routines

Credentials

I hold degrees in Chemistry and Business Economics, and work fluently in English and German.

jbraese.london@gmail.com

Person working at a desk with laptop. Joerg Braese planning Sausage Haüs content strategy at a desk with laptop and notebook in a modern workspace.

Get in Contact

Privacy Policy for Sausage Haüs

At Sausage Haüs, we are committed to protecting the privacy of our customers, business partners, and website visitors. This privacy policy outlines how we handle, store, and protect any information that you provide to us. Sausage Haüs complies with relevant data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By visiting our website or providing personal information to us, you agree to the terms outlined in this policy. We may update this policy periodically, so we encourage you to review it regularly to stay informed of any changes.

1. Information We Collect

We collect various types of information to provide our services effectively and improve your experience with us. This may include:

Personal Identification Information: When you contact us, we may collect information such as your name, email address, phone number, and any other contact details you provide.
Communication Information: Any information you provide in communications with us, such as inquiries or feedback, will be collected and stored as necessary.
Technical Information: We may collect technical information about your use of our website, including IP address, browser type, and usage data, for analytics and improvement purposes.

2. How We Use Your Information

Sausage Haüs processes personal information for various legitimate business purposes, including but not limited to:

Responding to your inquiries and providing customer support.
Improving our website and ensuring secure and effective service delivery.
Conducting internal analytics to enhance our services and user experience.
Complying with legal obligations and ensuring data security.

We will not use your personal data for any purposes other than those outlined above without your prior consent.

3. Sharing Your Information

We respect your privacy and do not share, sell, or rent your personal information to third parties for marketing purposes. However, we may share information with:

Service Providers: Third-party vendors or service providers who assist us in operating our website or conducting business activities, subject to strict confidentiality and security requirements.
Legal Requirements: If required by law, we may disclose personal information to regulatory authorities or other parties.

4. Security of Your Data

Sausage Haüs employs industry-standard security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. Despite our best efforts, no method of electronic storage or internet transmission is entirely secure. However, we follow stringent protocols to safeguard your data.

5. Your Rights

Under the UK GDPR, you have the right to:

Access the personal data we hold about you.
Request corrections to any inaccurate information.
Request deletion of your personal data under certain conditions.
Object to or restrict our processing of your data.
Withdraw your consent at any time if processing is based on consent.

To exercise these rights, please contact us using the information provided below.

6. Data Retention

Sausage Haüs retains personal information only as long as is necessary to fulfil the purposes outlined in this policy or comply with legal requirements. We will delete or anonymise data when it is no longer needed.

7. Cookies

Our website may use cookies to improve functionality and gather usage statistics. Cookies are small files stored on your device to help personalise your browsing experience. You can control cookie settings through your browser; however, disabling cookies may affect your experience on our site.

8. Contact Us

If you have any questions or concerns about our privacy practices or wish to exercise any of your data protection rights, please contact us at: Sausage Haüs The Sausage Haus Baird Foods Ltd Unit 10, Barton Marina Barton Under Needwood Burton on Trent DE13 8AS. Telephone: 01675 469 090 sales@bairdfoods.co.uk

9. Policy Updates

We may update this privacy policy periodically to reflect changes in legal requirements or our data practices. Any updates will be posted on this page, and significant changes will be communicated as appropriate.

Last Updated: 8th November 2024 This privacy policy reflects Sausage Haüs’s commitment to maintaining the privacy and security of your personal data. Thank you for trusting us with your information.